About Us

About Us

 S TREE GENERAL TRADING (“STREE F&B”) is a subsidiary of STREE Group, an Emirati holding entity with interests across various sectors. STREE commits to serving the ever-evolving needs of its customers by providing high-value, best-in-class services and efficient operational support to drive sustainable growth and influence the lifestyle needs of customers in the UAE and beyond.

We empower the specialty beverage world of affluent consumers with premium ingredients and amazing technology from around the world.  We are one of the very few companies in the region that specializes in providing end-to-end services for any type of coffee and beverage operation, from concept development, to recipe and menu creation, to staff training and barista certification, to supply of all ingredients, coffee machines, grinders, equipment, accessories, and fully fitted counters from world-class brands. Our technical team has installed hundreds of machines in the market and supports our customers with service and maintenance needs.

Our Portfolio includes 100% organic teas without any flavors whatsoever, traditional Italian coffee with a history of over 140 years, award winning syrups and frappes that are free from artificial flavors and GMO’s, as well as industry disrupting coffee machines from Sanremo, Melitta, and Animo.